NIKE

This was done by the Mckinney agency. I thought it was fascinating to see how Nike attempts to send across their environmental message and also at the same time an athletic message, which is telling everyone, in a very innovative way to get off their butts and stop driving everywhere!
We need more ads like this which are sending out good messages and make the consumer change their bad habits. This ad doesn't attack people and make them feel bad about themselves. Mckinney presented the facts in a very clear and concise way and even offered a solution, but obviously after that it is up to the viewers to decide whether they will really change their ways.
But then again, they warn us at the beginning all these stints were done by professionals. HMMMMM...